We created and developed the full Visual Identity System for Sixty, a new brand of sporting events, born from the collaboration between Infinite Ride—Rosario’s iconic board sports company—and a triathlon production team.
Sixty, Rituales Deportivos, was designed to go beyond the competition, offering athletes a chance to connect and celebrate with family and friends.
With live music, great food, custom merch, and travel experiences, the brand brings a fresh and vibrant take on how sports events can be lived.
Client: Infinite Ride
Location: Rosario, Santa Fe
Art Direction & Design: Ani Sabini (Inverna) / Nay Solimandi