We developed the complete Visual Identity system for Miradores del Paraná, the latest real estate development by Pilay in the city of Paraná, Entre Ríos.
This project, highlighted by its privileged location and surroundings, needed to convey through its identity the qualities of quality, calm, exclusivity, and a sense of belonging for those who invest in it.
To achieve this, we created a Visual System that draws on the colors and elements of the native flora and fauna of the Paraná region. This enabled us to produce a wide range of communication assets for its successful market launch.
Client: Pilay S.A.
Location: Paraná, Entre Ríos
Design & Art Direction: Mariana Espejo / Nay Solimandi