We developed the Visual Identity System for CIAP, an institution focused on researching and treating various psychiatric conditions.
The Visual Universe we designed was created to embody the empathy, support, and care that patients and their families receive throughout their treatment journey. This identity system seeks to communicate values like closeness, calm, professionalism, and a strong legacy of experience.
The result: a cohesive and versatile design system that brings those values to life across a wide range of communication assets.
Client: CIAP
Location: Rosario, Argentina
Art Direction & Design Teff Radyk / Nay Solimandi