Aurora

Naming & Visual Identity System

Pilay, Capitel, and Mundo Construcciones—three major real estate developers from Argentina—joined forces to create a unique residential proposal.

Aurora Villa Residencial is a gated community with native landscaping, a restaurant, exclusive amenities, and a wide range of sports and relaxation spaces designed to support an active, enjoyable lifestyle.

At Bigmoon, we built the brand’s entire identity from the ground up, highlighting its core values and distinctive features while tailoring the communication to its target audience. We created the name, slogan, and institutional texts, shaped its brand personality, and designed a complete, versatile Visual Identity System to serve as the foundation for all future communications.